FIFA, the soccer governing body, has been looking into new Web 3.0 platforms to engage with fans as the 2022 World Cup is set to start in Qatar in a few days. In order to give fans new entertainment and interaction options, a plethora of Web 3.0 games have been revealed.
The international soccer organization revealed the products in partnership with Web 3.0 platforms including Upland, Matchday, Phygtl, and Altered State Machine. The change in tactics comes after the soccer federation ended its 30-year collaboration with Electronic Arts (EA), the company that creates the FIFA video game franchise.
As the communities naturally expand, FIFA is expanding into new digital spaces; earlier this year, it developed a legendary Roblox experience.
The new game integrations were all developed with Web 3.0 and the future of digital engagement in mind. They are all playable throughout the competition and each offers a distinctive perspective on the biggest football event in the world.
Romy Gai, the chief business officer of FIFA, emphasized how thrilled she is to be able to connect with fans through the newly established digital spaces and how excited the soccer organization is about the creative partnerships.
“As part of our commitment to grow football and develop ways for new fans to engage with the sport, FIFA’s immersive experience will provide football fans with a hugely exciting new way to interact with friends, celebrate the rich culture and heritage around the world’s biggest sports competition, and demonstrate their creativity and national pride through various features and mechanics.”
GameFi.org is a one-stop destination for web3 gaming. We aim to build digital communities and manage virtual economies for mainstream adoption. GameFi.org offers a suite of solutions covering the entire games and gamified projects' lifecycle, following a vision of one digital platform, and one virtual identity requiring zero blockchain knowledge. Visit https://gamefi.org/ for more information.